Industry Trends

The frozen fruit industry is seeing growing demand driven by consumer preferences for convenience, health, and sustainability. Organic and non-GMO products are becoming more popular as consumers prioritize clean labels and nutritious options. Additionally, the rise of plant-based diets and smoothie culture has increased the need for versatile, high-quality frozen fruit. Technological advancements, like Individually Quick Frozen (IQF) processes, ensure fruits retain their peak flavor and nutritional value. Sustainability efforts, including reduced food waste and eco-friendly packaging, are also shaping the industry’s future, as businesses and consumers alike focus on environmental responsibility.

Frozen Fruit 101

Frozen strawberries are a convenient and versatile ingredient, perfect for a variety of applications. Individually Quick Frozen (IQF) to lock in freshness and flavor, they retain their vibrant color and sweet taste all year round. Whether used in smoothies, baked goods, desserts, or sauces, frozen strawberries offer consistent quality without the hassle of prepping fresh fruit. Additionally, they help reduce food waste by extending shelf life, making them a reliable and cost-effective choice for both foodservice and retail.

Industry Trends

The frozen strawberry industry is experiencing notable advancements, particularly with the increasing adoption of Individual Quick Freezing (IQF) technology. IQF allows for each strawberry to be frozen separately, preserving its individual shape and texture, which greatly enhances the fruit’s quality and usability in various applications. This method prevents clumping and ensures that the strawberries maintain their fresh taste and nutritional value. Additionally, there is a rising consumer preference for organic and sustainably sourced strawberries, pushing the industry towards more environmentally friendly farming practices and packaging solutions. Combined with improvements in supply chain logistics and storage, these updates are positioning the frozen strawberry sector to better meet modern consumer demands for quality, convenience, and sustainability.

Frozen Fruit 101

Want to buy frozen fruit but don’t know enough about them? Here’s four facts about the benefits of using frozen fruit and IQF.  

1. Convenience: Frozen foods are convenient as they can be stored in the freezer and used as needed, saving time and effort in food preparation. 
2. Nutritional value: Frozen fruits and vegetables can be just as nutritious as fresh, as they are often frozen at the peak of ripeness and retain their nutritional value. 
3.  Long shelf life: Frozen foods have a longer shelf life than fresh foods, making them a great option for those who want to stock up without worrying about spoilage. 
4. IQF technology: IQF (Individual Quick Freezing) technology allows for the preservation of individual pieces of food, preventing them from sticking together and making it easier to portion out. 

To learn more about the benefits of frozen fruit and IQF, check out The American Frozen Food Institute (AFFI). 

Industry Trends

The frozen fruit industry is witnessing several key trends driven by consumer preferences for health, convenience, and sustainability. There’s a rising demand for organic and non-GMO options as health-conscious consumers seek cleaner, more natural products. Convenience is also a major factor, with pre-cut and ready-to-use frozen fruits becoming increasingly popular for their ease in meal prep. Technological advancements like Individually Quick Frozen (IQF) methods ensure fruits maintain their peak freshness and nutritional value. 

Frozen Fruit 101

Incorporate Wawona’s Signature Sliced Peaches into your menu for a burst of natural sweetness and convenience. These perfectly sliced, premium peaches are individually quick frozen to lock in their peak flavor and freshness. Ideal for a variety of dishes, they make a delicious addition to desserts like cobblers, pies, and tarts. You can also use them to enhance breakfast offerings such as yogurt parfaits, smoothies, or oatmeal. Versatile and ready to use, our Signature Sliced Peaches bring a touch of summer to your creations year-round. 

Industry Trends

The fruit industry is experiencing exciting trends driven by consumer demand for health, convenience, and sustainability. There’s a growing preference for organic and non-GMO fruits as health-conscious consumers seek natural products. Additionally, the popularity of ready-to-eat and pre-packaged fruit options is rising, catering to busy lifestyles that prioritize convenience without compromising nutrition. Innovations in freezing technology, like Individually Quick Frozen (IQF) fruits, are gaining traction for preserving peak freshness and flavor. 

Frozen Fruit 101

IQF (Individually Quick Frozen) fruits offer numerous benefits, making them a fantastic addition to any menu. The quick-freezing process locks in peak freshness, flavor, and nutritional value, ensuring you get the best quality fruit year-round. With no need for washing, peeling, or slicing, IQF fruits save valuable prep time. Versatile and convenient, they can be effortlessly incorporated into smoothies, desserts, salads, and breakfast bowls. Their consistent quality and long shelf life reduce waste and make meal planning easier. Enjoy the ease and deliciousness of our IQF fruits in every bite!

Wawona Update

Wawona ​​ Frozen Foods is gearing up for a busy fruitful season! With the current peach crop production, Wawona is looking to be right on schedule with our production facilities running at full capacity at the start of June! Wawona is excited to get our gears turning with slicing, dicing, and freezing our delicious peaches. In the next few months Wawona’s employee count will jump from 300 full time employees to around 800-900 seasonal employees! Interested in working with Wawona? Head to our website and click on the employment link!

Industry Trends

May marks the delightful occasion of National Strawberry Month, celebrating the juicy and vibrant essence of this beloved fruit. As the weather warms, strawberries come into their peak season, offering a burst of sweet flavor and a vibrant pop of color to dishes and desserts alike. Whether enjoyed fresh on their own, sliced atop yogurt, or incorporated into decadent desserts like strawberry shortcake or refreshing salads, strawberries add a delightful touch to any meal. 

Frozen Fruit 101

Strawberries are more than just a tasty treat – they’re a nutritional powerhouse! Packed with antioxidants, vitamins, and fiber, these vibrant berries offer a host of health benefits. Rich in vitamin C, they support immune function and promote glowing skin. Their high fiber content aids digestion and helps maintain a healthy weight. With anthocyanins and other antioxidants, strawberries may reduce the risk of chronic diseases like heart disease and cancer. Plus, their naturally sweet flavor makes them a delicious addition to any meal or snack!

Industry Trends

The frozen food industry plays a vital role in providing convenient and nutritious options for consumers worldwide, and frozen peaches are no exception. Frozen peaches offer a convenient way to enjoy the delicious taste of ripe peaches year-round, regardless of the season. They are picked at their peak ripeness and quickly frozen to lock in flavor, nutrients, and freshness. Whether used in smoothies, desserts, or savory dishes, frozen peaches retain their natural sweetness and vibrant color. With their extended shelf life and easy accessibility, frozen peaches contribute to reducing food waste while ensuring that everyone can enjoy the taste of summer anytime, anywhere.

Frozen Fruit 101

Why choose frozen fruit? Frozen fruit is a nutritional powerhouse that offers numerous benefits. Packed with essential vitamins, minerals, and antioxidants, frozen fruit retains its nutritional value even after being frozen, making it a convenient and healthy choice for consumers. With modern freezing techniques, fruits are flash-frozen at peak ripeness, preserving their flavor and nutrients. This process also extends their shelf life, reducing food waste and ensuring that consumers have access to a variety of fruits year-round.

Wawona Update

Happy National Frozen Foods Month! Wawona has been buzzing since our trip to the annual AFFI CON at the beginning of the month where our sales team had the opportunity to meet with 80% of our customers and vendors to map out this upcoming season! Wawona’s management team has been working to embody and promote Wawona’s new values: PEACHES. Passion, Execution, Ambition, Courage, Health, Enjoyment and Service. 

Industry Trends

March 2024 continues to highlight sustainability as a core focus with brands implementing eco-friendly practices across the supply chain. Flavor exploration takes center stage, driving the creation of innovative blends featuring exotic fruit varieties to cater to adventurous palates. Health-centric offerings tailored to specific dietary needs continue to emerge, reflecting consumers’ growing interest in functional foods. Meanwhile, convenience remains paramount, with brands prioritizing easy-to-use packaging formats and portion sizes to accommodate busy lifestyles. As we navigate through March, these trends encapsulate the evolving preferences and demands shaping the frozen fruit industry, offering a glimpse into its vibrant future.

Frozen Fruit 101

March heralds the arrival of seasonal favorites like strawberries, kiwis, and mangoes, each bursting with vibrant flavors and essential nutrients. Did you know that strawberries, often associated with warmer months, actually thrive in cooler temperatures, making March an ideal time for their harvest? Similarly, kiwis reach their peak sweetness during this time, packed with vitamin C to boost immune health. Meanwhile, mangoes, known as the “king of fruits,” bring a tropical flair to March, offering a sweet and juicy indulgence rich in vitamins A and C. Whether enjoyed fresh or frozen, these March fruits offer a delicious way to celebrate the arrival of spring while nourishing the body with essential nutrients.

Industry Trends

In February 2024, the frozen fruit industry was marked by a growing focus on sustainability, evident in eco-friendly packaging and responsible sourcing. Health-conscious consumers are driving innovation with specialized frozen fruit blends tailored to nutritional preferences. Advancements in freezing technology maintain optimal flavor and nutritional value, while an expanding range of exotic fruit varieties caters to those seeking diverse flavor experiences. These trends highlight the industry’s commitment to meeting consumer expectations for health, sustainability, and variety for the upcoming Frozen Fruit Month.

Frozen Fruit 101

The industry has seen a surge in consumer awareness regarding the nutritional benefits of frozen fruits, debunking myths about their perceived inferiority compared to fresh produce. With advancements in freezing technologies, frozen fruits now boast nutrient retention rates comparable to, and in some cases exceeding, their fresh counterparts. Furthermore, the convenience of frozen fruits has become a key driver in their popularity, as consumers increasingly prioritize time-efficient and health-conscious options. This year, frozen fruit enthusiasts can also anticipate an expanding array of innovative blends, catering to specific dietary preferences and adding an exciting twist to the freezer aisle.

Industry Trends

The frozen fruit industry has witnessed significant shifts in consumer preferences and market dynamics. One notable trend is the growing demand for convenient and healthy food options, driving an increased interest in frozen fruits as a convenient and nutritious choice. Consumers are increasingly seeking out products with minimal additives and preservatives, contributing to a rise in the popularity of clean-label frozen fruit options. Additionally, the industry has responded to the rising awareness of sustainability, with a focus on eco-friendly packaging solutions and sourcing practices.

Frozen Fruit 101

Frozen fruit offers numerous benefits, with one significant advantage being the reduction of food waste. Unlike fresh fruits that have a limited shelf life, frozen fruits have an extended storage period, allowing consumers to use them at their convenience without the risk of spoilage. This aspect not only minimizes the likelihood of discarded, overripe fruits but also enables individuals to purchase in larger quantities, reducing the frequency of grocery shopping. By mitigating spoilage and enabling efficient usage, frozen fruit helps to address food waste concerns, aligning with a broader commitment to sustainability in the food industry. 

Wawona Update

As we wrap up this year, and reflect on such an incredible year, celebrating our 60th anniversary with our employees, vendors, partners, customers, and friends – we have so much to be thankful for! We are pleased to end the year with a bountiful season of peaches, strawberries, blueberries and more! We have some exciting new innovative products that will be coming into fruition in the new year, and we cannot wait to share them with all of you! We want to say thank you for your continued support of our business, and we want to wish everyone a Christmas full of peace, love, and joy. Happy Holidays!

Industry Trends

Pears, known for their sweet and juicy flavor, take center stage this December in celebration of National Pear Month. This observance shines a spotlight on the versatile and delectable pear, encouraging consumers to explore the various pear varieties available. Whether enjoyed fresh, baked, or incorporated into salads and desserts, pears embody the essence of winter indulgence. Beyond the seasonal celebration, broader trends in the fruit industry include an increasing demand for exotic and unique fruit options, as consumers seek new flavors and experiences. Health and wellness continue to be pivotal factors, driving the popularity of nutritious fruits like berries, avocados, and citrus. 

Frozen Fruit 101

Frozen pears are a convenient and nutritious alternative that retains much of the fresh fruit’s essential qualities. The freezing process locks in the pear’s vitamins, minerals, and antioxidants, making it a year-round option for those looking to incorporate this fruit into their diet, especially when fresh pears may not be in season. These succulent fruits are an excellent source of dietary fiber, aiding in digestion and promoting a feeling of fullness. Frozen pears offer a versatile ingredient for smoothies, desserts, and baked goods, providing a burst of natural sweetness without added sugars.