What’s Up with Wawona, June 2024

Industry Trends

The fruit industry is experiencing exciting trends driven by consumer demand for health, convenience, and sustainability. There’s a growing preference for organic and non-GMO fruits as health-conscious consumers seek natural products. Additionally, the popularity of ready-to-eat and pre-packaged fruit options is rising, catering to busy lifestyles that prioritize convenience without compromising nutrition. Innovations in freezing technology, like Individually Quick Frozen (IQF) fruits, are gaining traction for preserving peak freshness and flavor. 

Frozen Fruit 101

IQF (Individually Quick Frozen) fruits offer numerous benefits, making them a fantastic addition to any menu. The quick-freezing process locks in peak freshness, flavor, and nutritional value, ensuring you get the best quality fruit year-round. With no need for washing, peeling, or slicing, IQF fruits save valuable prep time. Versatile and convenient, they can be effortlessly incorporated into smoothies, desserts, salads, and breakfast bowls. Their consistent quality and long shelf life reduce waste and make meal planning easier. Enjoy the ease and deliciousness of our IQF fruits in every bite!