Sustainable Mission

Our mission is to produce fruit products that consistently achieve the product and service expectations of our customers in a cost effective, environmentally responsible manner.

Guiding Principles:

Our customers expect and deserve exceptional quality food produced in a way that protects our natural resources, promotes personal and environmental health, and sets a high standard for ethical conduct. Through WFF Sustainable Program, we will improve the quality of our renewable resources, conserve non-renewables, promote fairness in our trade relationships, maintain economic viability and continue to exceed our customers’expectations for Food Safety and Quality.

Wawona Frozen Foods commits to the following principals:

Environmental Stewardship

Our goal is to ensure a healthy environment. In partnership with our suppliers, we use economically viable practices to protect sensitive areas, improve air, water, soil and wildlife resources and conserve non-renewable resources. WFF reduces waste and pollution through recycling and energy conservation.

  1. We manage wind and water soil erosion
  2. Manage agrochemical drift
  3. Improve soil quality, like reducing tillage, cover crops
  4. Do not burn trash or vegetation
  5. Monitor and report air, water and soil quality
  6. Track and reduce use of water for irrigation and processing to minimum amount necessary. Water used in processing is recorded, monitor discharge of BOD, solids, and pH. We also recycle water as feasible in the plant.
  7. Track and reduce use of non-renewable resources e.g. petroleum products
  8. Track and increase materials returned for recycling. WFF and its’ growers promote recycling as much as they can feasibly implement. Some examples include but are not limited to the following from the plant, trucking and harvesting operations:
    • Oil, oil filters
    • Scrap iron, wood
    • Cardboard, paper, fiber
    • Used pallets
    • Batteries
    • Electronics
    • Peach pits for use as charcoal and used in biomass generators and also used as road base for dust control
    • Fluorescent lights
    • Spray cans
  9. Track and reduce electricity use. We also use cogenerators

Continuous Improvement

Our goal is to learn and implement new, scientifically sound approaches to improve the sustainability of our business on an ongoing basis. We invest in research, development, education and training with customers, colleagues and suppliers. We set measurable goals, assign responsibilities, adhere to timelines, verify performance and validate results.

WFF prides itself in being an active participant evaluating new technologies for processing and growing. We examine new equipment for evidence of cost-benefit before investing, and test new ideas and equipment at several locations before implementing company wide.

WFF supports the following organizations in their research:

  • CLFP Fruit research committee
  • University and Farm Advisors
  • The California Cling Peach Growers Association (CPP)
  • California Tree Fruit Agreement
  • Fresno State special projects
  • San Luis Obispo Cal-Poly

Personal Health and Wellness

Our goal is health and happiness for our customers, suppliers, colleagues, families and friends. We make food safety top priority.

Business Integrity

Our goal is long-term economic success for our customers, colleagues, shareholders and suppliers. We communicate openly, provide our colleagues the support and respect they deserve, pay suppliers within terms and resolve disputes fairly. We expect our suppliers to share our high standards for courtesy, reliability, productivity and innovation.

Community involvement

WFF is actively involved with Community through donations, participating with community dinners serving residents during holidays, donating toys, products, etc. with organizations such as Children’s hospital, Habitat for Humanity, churches, etc.