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What’s Up With Wawona, March 2023

Wawona Update

Wawona’s sales team is settling back in the office after a great travel down to San Diego, California for the annual AFFI-CON! Every year, AFFI (American Frozen Foods Institute) hosts a convention where our sales teams have business meetings, one on one, from sunup till sundown!  The AFFI-CON gives the Wawona team an opportunity to check in with our current customers, and make new connections and obtain new customers all while planning out our production to meet our customers needs! It’s the catalyst to our year and we can’t wait to get our delicious fresh frozen peachy products out to our customers!


Industry Trends

March is National Frozen Foods Month! The development of frozen foods nearly 100 years ago revolutionized the food industry by keeping perishable items “good” for prolonged periods of time. Starting in 2022, there is a growing trend in consumer appeal for these frozen foods as, “people now also prefer frozen fruits and vegetables, which enable them to enjoy even the seasonal delicacies throughout the year.”

Additionally, in the period of 2022-2027, this industry is expected to grow 3.5% yearly as the “The demand for convenient food products is the major factor driving the frozen food market in North America, as these food items reduce cooking, preparation, and clean-up efforts and time for consumers.” So why not celebrate National Frozen Foods Month by checking out Wawona’s frozen fruits with the highest-quality performance across a range of menu applications.

Read more here: Frozen Food Trends


Frozen Fruit 101

The benefits of frozen fruit are endless. Frozen fruits are a convenient and delicious way to eat fruit, capitalizing on the fruit’s peak nutritious values. We have highlighted the benefits of frozen fruit below:

  • Frozen fruits are easy to prepare: Save time prepping and cleaning by ordering pre-cut frozen fruit.
  • Frozen fruit reduces consumer food waste: Frozen fruit doesn’t spoil in the freezer, so this fruit can be used for long periods of time. Unused portions can be returned to the freezer to be used at a later date. This reduces food waste and saves money.
  • Frozen fruit is nutritious: Fruits are harvested and quickly flash-frozen within hours to lock in key nutrients, vitamins, and minerals like Riboflavin, Vitamins C & E, Magnesium, Calcium, Zinc, Copper, Iron, Fiber, and Phenolics.

Understand the important role that frozen fruit plays in a healthy eating pattern. For more information, check out The American Frozen Food Institute (AFFI).

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