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What’s Up with Wawona, November 2023

Wawona Update

Wawona Frozen Foods has so much to be thankful for! We completed our fast and furious season on a high, celebrating not only our 60th anniversary, but celebrating our employees with an Employee Appreciation Celebration! We were able to honor our valued employees and recognize so many that have given so much to our business. Wawona Frozen Foods would not be where we are today, and who we are today without our incredible employees. Wawona is and will always be a family-owned business, and our employees are our family. We are beyond grateful and thankful for each and every one. 

Industry Trends

In recent years, the frozen fruit industry has witnessed significant growth, driven by a global shift towards healthier lifestyles and increased consumer demand for convenient and nutritious food options. One prominent trend within this sector is the rising popularity of frozen peaches. Consumers are increasingly drawn to the convenience and year-round availability of frozen peaches, which can be seamlessly incorporated into smoothies, desserts, and various other creations. The freezing process locks in the fruit’s freshness and nutritional value, making frozen peaches a practical and versatile choice for health-conscious individuals. Additionally, the surge in interest for plant-based diets has further fueled the demand for frozen peaches as a natural and flavorful ingredient. 

Frozen Fruit 101

Frozen fruits have become a staple in modern kitchens, offering a convenient and nutritious alternative to fresh produce. One fascinating aspect of frozen fruits is the preservation of their nutritional value through the freezing process. Contrary to common perception, frozen fruits can often retain more vitamins and antioxidants than their fresh counterparts, as they are harvested and frozen at their peak ripeness. Moreover, frozen fruits contribute to minimizing food waste, as they have a longer shelf life compared to fresh produce. From frozen berries to tropical delights, these icy treats are not only delicious but also offer a burst of health benefits year-round.

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