What’s Up with Wawona, September 2024

Industry Trends

The frozen fruit industry is seeing growing demand driven by consumer preferences for convenience, health, and sustainability. Organic and non-GMO products are becoming more popular as consumers prioritize clean labels and nutritious options. Additionally, the rise of plant-based diets and smoothie culture has increased the need for versatile, high-quality frozen fruit. Technological advancements, like Individually Quick Frozen (IQF) processes, ensure fruits retain their peak flavor and nutritional value. Sustainability efforts, including reduced food waste and eco-friendly packaging, are also shaping the industry’s future, as businesses and consumers alike focus on environmental responsibility.

Frozen Fruit 101

Frozen strawberries are a convenient and versatile ingredient, perfect for a variety of applications. Individually Quick Frozen (IQF) to lock in freshness and flavor, they retain their vibrant color and sweet taste all year round. Whether used in smoothies, baked goods, desserts, or sauces, frozen strawberries offer consistent quality without the hassle of prepping fresh fruit. Additionally, they help reduce food waste by extending shelf life, making them a reliable and cost-effective choice for both foodservice and retail.