What’s Up with Wawona, March 2024

Wawona Update

Happy National Frozen Foods Month! Wawona has been buzzing since our trip to the annual AFFI CON at the beginning of the month where our sales team had the opportunity to meet with 80% of our customers and vendors to map out this upcoming season! Wawona’s management team has been working to embody and promote Wawona’s new values: PEACHES. Passion, Execution, Ambition, Courage, Health, Enjoyment and Service. 

Industry Trends

March 2024 continues to highlight sustainability as a core focus with brands implementing eco-friendly practices across the supply chain. Flavor exploration takes center stage, driving the creation of innovative blends featuring exotic fruit varieties to cater to adventurous palates. Health-centric offerings tailored to specific dietary needs continue to emerge, reflecting consumers’ growing interest in functional foods. Meanwhile, convenience remains paramount, with brands prioritizing easy-to-use packaging formats and portion sizes to accommodate busy lifestyles. As we navigate through March, these trends encapsulate the evolving preferences and demands shaping the frozen fruit industry, offering a glimpse into its vibrant future.

Frozen Fruit 101

March heralds the arrival of seasonal favorites like strawberries, kiwis, and mangoes, each bursting with vibrant flavors and essential nutrients. Did you know that strawberries, often associated with warmer months, actually thrive in cooler temperatures, making March an ideal time for their harvest? Similarly, kiwis reach their peak sweetness during this time, packed with vitamin C to boost immune health. Meanwhile, mangoes, known as the “king of fruits,” bring a tropical flair to March, offering a sweet and juicy indulgence rich in vitamins A and C. Whether enjoyed fresh or frozen, these March fruits offer a delicious way to celebrate the arrival of spring while nourishing the body with essential nutrients.